Adobe plays surprising role in BPM

In a recent post by Bruce Silver at the BPMS Blog, he observes the low-key role that Adobe is playing in the BPM software space. We all know Adobe for other reasons, such as Flash and Acrobat PDF readers. But they’ve also been working in the BPM Space. Why have they gone largely unnoticed? They approach BPM in a different way, and view normal BPM processes as commodities. They instead focus on positioning with User Engagement and provide the users with an effective user interface.

So what had Adobe added for this go round? They focus on content management. And a few other things: this is an OEM version of Alfresco’s open source ECM offering, tightly integrated with the LiveCycle development environment. They also provide auto content classification, retention management, and team collaboration.