The Challenges of Being in the Middle

In a recent article at EWeek, Pedro Pereira takes a look at the challenges that solutions providers face due to being in the middle of the information flow process, many providing the business process management software we use today. As a result of the constantly changing business aspect, these providers have become business solutions providers. It’s their responsibility to align the business with technology, which as proven not to be easy.

When developing their products, not only do they have to fulfill the needs of the customer, but they also have to work with the vendors and distributors who put their products out in the market. The distributors are trying to sell the product, so they’re constantly vying for attention. The end user is using the products at home and as a result they bring their new expectations of the software at work.

But as the article points out, since the solutions providers are in the middle of the chain, they have the opportunity to see to both ends of the chain, making it easier to provide solutions to both ends.